Brand design for products worth believing in
I help founders turn great products into brands people recognize and trust. From naming and positioning through packaging, identity, and launch.
Great products deserve great brands
If you've built something worth believing in, like a product that improves people's lives, it deserves a brand that matches its quality.
I've spent 15+ years designing brands for food, lifestyle, and consumer product companies. I don't just make things look good. I help you clarify what makes you different, then bring that to life visually—naming and positioning through packaging, identity, and everything you need to launch or scale.
I work with founders who care about impact, not just revenue. Who want strategic thinking and beautiful execution. Who need a brand that works as hard as they do.
What I do:
Brand naming and positioning
Visual identity and packaging design
Brand strategy and differentiation
Launch and rebrand execution
Ready to build a brand that stands out?
Recent Work
Technical College Rebrand + Website
Transformed a broken brand and outdated website into a conversion machine.
Result: filled a classroom within 30 days.
• Creative Direction
• Rebrand
• UI Design
• Brand Guidelines
Mushroom Coffee Brand
Created naming, positioning, and packaging for a wellness brand launching into a crowded category. Helped them stand out on shelves and online.
• Art Direction
• Brand Design
• Brand Naming
• Packaging Design
• Apparel Design
Plant-based Comfort Food Brand
Designed complete brand identity and packaging for a vegan food brand. Launched across retail and DTC channels.
• Art Direction
• Brand Design
• Packaging Design
• Brand Naming