Great products deserve great brands
If you've built something worth believing in, like a product that improves people's lives, it deserves a brand that matches its quality.
I've spent 15+ years designing brands for food, lifestyle, and consumer product companies. I don't just make things look good. I help you clarify what makes you different, then bring that to life visually—naming and positioning through packaging, identity, and everything you need to launch or scale.
I work with founders who care about impact, not just revenue. Who want strategic thinking and beautiful execution. Who need a brand that works as hard as they do.
What I do:
Brand naming and positioning
Visual identity and packaging design
Brand strategy and differentiation
Launch and rebrand execution
Ready to build a brand that stands out?
Recent Work
Technical College Rebrand + Website
Transformed a broken brand and outdated website into a conversion machine.
Result: filled a classroom within 30 days.
• Creative Direction
• Rebrand
• UI Design
• Brand Guidelines
Mushroom Coffee Brand
Created naming, positioning, and packaging for a wellness brand launching into a crowded category. Helped them stand out on shelves and online.
• Art Direction
• Brand Design
• Brand Naming
• Packaging Design
• Apparel Design
Plant-based Comfort Food Brand
Designed complete brand identity and packaging for a vegan food brand. Launched across retail and DTC channels.
• Art Direction
• Brand Design
• Packaging Design
• Brand Naming