Ameridian Pacific College

Art Direction & Design

Project Overview

College Website + Rebrand

Ameridian Pacific College is a new, highly specialized technical college located in Vancouver BC. They had a paid another company for a quick website and logo but were getting zero leads and students were signing up for class.

Pace Creative in Vancouver were brought in to create a new website and digital marketing campaign that would convert leads into new students.

During discovery, the need for a rebrand was evident. The old logo was dated and busy, and illegible at small sizes. The simplicity and applicability of the new logo and mark came together beautifully. The client was brought to tears of joy when we presented the final concept and stated:

“I think it looks beautiful. I love it… It clearly elevates our brand… I’m actually getting emotional… I love it.”

Creative Direction, UI + UX Design, Rebrand + Brand Guidelines

BRAND DEVELOPMENT

We redesigned Ameridian Pacific College’s logo because it was:

• Too busy
• Out of date
• Illegible at smaller sizes

The goal was to create something with a modern appeal that would work in multiple applications:

• Digital marketing
• Social media
• Branded print material
• Corporate communications
• Merchandise

Visual concepts we honed in on were a compass arrow for directing your career path, a north star as a direction to follow and simple shapes that worked as both an emblem and a logo mark. We combined these with bright colour palettes reflecting the various aspects of Vancouver’s geography.

FINAL WORDMARK

& LOGO

The final logo is similar to one that we explored initially. Utilizing the college practice of acronyms for school names an emblem featuring the APC letters came together centred by a gold North star. The three colours chosen for each letter help balance a warm palette of yellows and reds with the cooler colours of ocean and sky that surround Vancouver.

The APC emblem, combined with the stacked word-mark, resonated as both modern and professional, lending an immediate credibility to this new school and helped bring in the first cohort of students.