Komo Plant-Based Comfort Food

Our challenge as a team was to create a plant-based comfort food brand that evoked a nostalgic reminiscence of family favourite meals such as lasagna, chicken pot pie and shepherds pie. The goal of our client was to replace those usually meat-centric meals with delicious plant-based equivalents that are friendlier to the Earth. We designed the central Komo stamp logo to begin to tie all those elements together with a uniquely ‘owned’ Komo forest green.

The Komo brand had a couple evolutions before it made it to customers eyes. It began as a plant-based pub food concept before strategically shifting over to a plant-based replacement for comfort food favourites. Here you’ll see a few early concepts that later evolved into the current custom script word mark and stamp logo we use today.